My take on the necessary FTC disclaimers

  Ready for me to boil this entire page down to one sentence? In one way or another, I make money from everything I do and write on this blog. It’s intentional. It pays the bills. I’m cool with that. Here’s a few things to keep in mind while you’re reading this site: sometimes comments escape my spam filter and could possibly link to some pretty raunchy sites. if it’s a crazy porn site, it’ll be deleted; but if it’s just some well placed profanity, then avert your eyes. You’ve been warned. sometimes the people who comment on this site don’t agree with you. that’s okay. put on your big girl pants. friendly banter in the comments is always welcome. sometimes we won’t agree. that’s okay too. feel free to challenge me. since I won’t be turning off the comments any time soon, nasty comments are subject to karmic menace (and …

Creating Perceived Value and Reality

Did you know that you can alter the reality of your buyers? It’s not magic. It’s not some creepy internet marketing method. Unless, of course, you’re a creepy internet marketer kinda guy (or gal) then there’s just no hope for you. So let’s say that you have this fabulous new PDF manual that you want to start selling. On top of everything you need to get in line to launch the book, you also have to think about the experience your customers are going to have when they buy the book. I know what you’re thinking – this isn’t the Ritz freaking Carlton. There’s no experience. It’s a book. {insert dramatic music} Have a seat – we’re going to talk perception. The first time I really started thinking about perception was when I started learning about energy healing and how it helps removes blockages surrounding all sorts of trauma.  {SNORT!}  I …

7 ways to find new blog ideas

You need to update your blog.  You sit down in front of your computer. 20 minutes later, you walk away from the still blank screen in a search for inspiration. Sound familiar? Yes Ma’am. First things first: I’m giving you permission NOT to write 7 days a week. Or even 5 days. I’d much rather see you create one great piece a week, than send out 5 mediocre articles. I bet your audience feels the same way. If your business relies heavily on news – then perhaps hire a freelancer to help ease some of the burden. FINDING NEW IDEAS Readers If you don’t have an autoresponder set up yet for new subscribers, get one done right away. Like today. New eyes on your material is a great way to get a fresh look at things you may have missed. It doesn’t matter if you have a survey in place or …

Testimonials when you’re a brand new company

This question came in from Natalie who was about to launch a brand new business. Check it out: Hi Dawn! I loved your guest post on Mogul Mom today! Thanks so much for getting these tips out to everyone. I’m reaching out to you today to find out if you have content posted anywhere about how to get around having testimonials when you are just starting out. My business is getting prepared to launch in the next few weeks. While my partner and I have extensive experience in our field we are creating a new service for the dental community and are concerned about how to build a reputation for being trustworthy without having any clients to brag on us yet. I’d love to know your thoughts on this. Luckily for Natalie (and you), I do happen to have a few ideas to building your online rep when you haven’t …

become virtual assistant

How To Become A Virtual Assistant

So you’ve decided to become a Virtual Assistant, huh? You’re definitely in the right place.  This post is one part how to, one part inspiration, and one part that I affectionately call “slap-you-in-your-face-wake-up-call”.   I’m not going to sugar coat things and give you some big rah-rah push about how this is THE thing for everyone.  It’s not.  Just like not everyone is cut out to be a work-at-home kinda person.   And it’s long.  So go grab yourself a cup of tea.  Or coffee.  Or vodka.  I’ll wait. You already know my story, so we’ll skip that (but if you haven’t read it yet, go check it out now. Yes, really.  Go!)  and head straight into what the hell this business is all about and how you can snag yourself a fancy title too.   If you Google “become a virtual assistant”, you’re going to come up with a ton of …

Death by Twitter: 10 Strategies to Live By

When I started my business over a year ago, I built it on Twitter. I’ve yet to spend more than $40 on advertising (and that $40 was for business cards that did diddly squat) and my practice is booming. When the company was in its infancy, I spent a lot of time different tactics for Twitter – especially since that was my first exposure to the micro-blog platform. The one thing I didn’t try – because quite honestly, I didn’t even consider it a strategy – was to follow a top-rated internet marketer. Seriously. Late last night, I tracked down Jeff Walker’s twitter account and followed him. I was (and still am) being flooded with new Twitter followers. In the short time it’s taken me to write the first paragraph and a half of this post, I’ve added another 17 Twitter followers to my account. I’m going to have to …

It’s not your fault – working from home is challenging

So, you want to work from home.  Maybe you want to be available for your kids, or maybe you are tired of the 9-5 rat race.  I’ve been working from home for the past 7 years and let me tell you, it can be HARD. I’ve had to deal with people who think my “little business” is some type of a scam. I didn’t have a good support system at home – at times he sabotaged it. My son was only a few months old when I first started working from home. Like I said, hard.   CHALLENGES: Working from home can be a godsend, but there are a few challenges that people don’t always talk about. Isolation The best part about working from home is also the worst part .. you’re working from home. Alone. Working a regular job affords you the luxury of talking shop with people who …