How To Get Your First 1,000 Subscribers

You’re trying to build a business.  You’re trying to grow your email list.  No one knows who the hell you are and you have absolutely no track record. You’re probably going crazy creating new content and you likely feel like you’re working for free. Maybe you’re pitching guest posts or making comments on other blogs hoping to get some traffic and eye balls on your site. Or, maybe you just sit staring at your computer hoping for some kind of inspiration because you literally have no idea where to begin. I can’t tell you how many times I’ve seen and heard the same advice – ask your friends and family to share.  Bullshit.  Folks, your friends and family are there to cheer you on.  Chances are, they don’t give a lick about what you have to say.  And even if they did, I’d bet dollars to donuts that they are …

Create Your First Facebook LIKE Ad [video]

When I started my business in 2009, I created a Facebook page because that’s what you’re supposed to do.  I halfheartedly posted every once in awhile and I invited all my friends to like the page.  It never went past 300 fans in 6.5 years.  When I re-branded my business and website, I decided that it was time to pull up my big girl panties and start doing all of the things that I teach new entrepreneurs to do. I started with a small budget – $10 per day – and created my first Facebook like ad.  The process was easy enough and on April 19, 2016 I had my first ad heading out.  That first ad set netted me about 244 new likes.  I had almost doubled my starting point!  Almost a month later, I realized that I needed to get my cost per like down, I created a …

Maximize Your Thank You Page

This is such an easy thing to do, I don’t understand why more people don’t take advantage of the opportunity.  I hate leaving money on the table so optimizing my thank you pages is an incredibly important step no matter what I’m offering my readers. There’s 3 things that should happen on every single thank you page.  Every.  Single.  One.  Confirmation:  you want to confirm whatever transaction just took place.  Thank them for their purchase, thank them for taking the survey, thank them for subscribing. Measuring Conversions:  whether it’s a Facebook ad or your Google Analytics, your thank you page can be used as a measure of a conversion.  When I set up a lead ad in Facebook and optimize it for conversions, the way Facebook knows that it was successful is if that person reaches the thank you page.  The same is true in Google Analytics. Makes Another Offer: …

This 1 Move Will Increase Your Success And Profit

BUT ALL THE GOOD IDEAS ARE TAKEN! That’s what I hear most often when people come to me wanting to start a business, but don’t know where to start.  Let’s nip this in the bud:  you don’t have to create something brand spanking new to be successful.  You just need something .. better. Before we dig into the how-to, let’s talk about the WHY. People have an adverse reaction to building a business that is targeted to a smaller audience. They think that they’ll have a better chance of success if they start with a massive audience They think that they’ll be trampled by the big guys when they realize what they’re doing They think that they’ll miss someone who is in desperate need of their information or product The reality is that when you specialize or find a specific niche, you’re chances of success increase and so does your …

How To Boost Your Email List In 30 Minutes Or Less Each Week

I’m going to show you how you can build your email list more quickly, more efficiently and with less time than ever before.  Grab your sneakers, because this is going to go quickly. This is something I’ve been mapping out for a few weeks, but only implemented it last week.  There’s a few things you’re going to need, so make sure you have them in place. A Canva account (free) or some other way to make delicious graphics on the fly A Facebook ad account.  It’s not absolutely necessary but building a business takes money.  We’re talking $10-$20 per week for this plan. An email system.  I really like Active Campaign.  If you absolutely can’t afford $9 a month, go with Mailchimp. Something along the lines of Pop Up Ally or Thrive Leads.  I actually use both and the cost was well under $200.  If you have to choose, go …

How To REALLY Succeed in Network Marketing

I want to tell you about the #1 mistake that Direct Sellers and Network Marketers are making in their business – and it’s costing them a ton of their time and thousands (if not more!) in unearned income. A few weeks ago, I met a friend to go over her new MLM business because she really wanted to hit this thing out of the ballpark and she wanted it to happen now.  We discussed a few things that I tell everyone I meet with:  you need a website, you need a mailing list, you need a Facebook Page, not a group, and here’s the quickest way to get all of them up and running. Then we dug into the #1 mistake that I see so many of these business people making.  Her intention was to create a page and business around the company she was involved with.  Big mistake. When …

The New Facebook Pixel + Custom Conversions

UPDATE:  Facebook has now given us the ability to delete custom conversions however you can still only have 20 custom conversions at a time. Facebook is a beast and with this little video in your corner, you can make quick work out of this whole new Facebook Pixel and have it up and running in under 10 minutes. A couple of nights ago, I decided that I would tackle this pixel and pop it onto my site. That was the easy part. The hard part came when I was trying to figure out how to track individual conversions on my ads from Facebook. Google to the rescue. Except I ended up tearing my hear out instead. I stuffed my face with a half bag of popcorn and 2 cans of Rolling Rock before I gave up for the night. There didn’t seem to be any clear, succinct information on exactly …

How I made it big .. and not just in business

I was pregnant with my son and working in a customs brokerage.  I loved the job and had every intention of returning.  In fact, while I was on maternity leave, I continued taking classes that would prepare me for bigger and better things when I returned.  Along the way, plans changed. We lived out in the county and shared one car while working different shifts.  That meant that we’d need to put our soon-to-be child into daycare and buy a second car.  That eats a lot of your take home pay cheque.  When I decided to quit my job and stay home with my son, I figured if I could earn a few hundred bucks a month on top of what my husband was making as a truck driver, we’d be home free. I found a job through the now defunct The Virtual Professionals that gave me my first glimpse at …

2,536 Reasons To Love Evernote

Why 2,536? Because that’s the number of notes sitting inside my Evernote account right this minute. I love paper. I don’t care if it’s a handwritten shopping list, a physical book, or a newsletter from my son’s school. There’s something in me that just loves the safety of feeling that paper in my hands. Last year, I really started making the switch to be more digital. Every receipt that needs to be kept gets scanned into Evernote for my bookkeeper, Charyl. Every bill now comes to me electronically, and since it’s paid automatically, it gets popped into the note designated for Charyl. My taxes are even 100% virtual. She fills in the paperwork, I approve it and I get everything I need from my CRA login. But I still have a paper problem. Typed lists are awesome, but I like the way my brain feels when I can map something …

Launch your first product in minutes

It wasn’t that long ago that I finally, after sitting on a project for 3 years, launched my very first product.  Once I had the actual product laid out, I launched that baby within 30 minutes and it cost me about $5.  Here’s the lesson:  launching something doesn’t always mean you have to have a huge list, a spectacular $1000 product or take you 6 weeks to plan out. Make sure you have a PayPal account. If you don’t have a shopping cart or delivery system, get yourself an eJunkie account.  There’s a free trial, test it out and get your product in there.  It connects with your PayPal account so once it’s in there, all you have to do is upload your file and pop the buy it button on your site. There, you’re done.  No, I’m serious.  That’s the only thing that you need to do to get …