Social Media Marketing Is Dead

If you want to sell your products and courses, you need to have millions of followers. More than that, they have to like your posts, comment on them, and share them. Anything short of this will mean business failure. Except none of that is true. Let me introduce you to Ariana Renee. When TikTok was still musical.ly, this teen rose to superstar heights and has a staggering 2.7 million followers on Instagram. A few months back, she decided to launch a new clothing brand. The company she partnered with required a minimum of 36 orders of her signature t-shirt in order to move forward. Do the math. 36 orders from a fan base of 2.7 million. A mere 0.00133% So you see … you have all of these obstacles and blocks in your own way – reasons that you aren’t or can’t succeed but the size of your ball field …

Viking Saga Adventure 8 Part Series

Here’s an unpopular opinion: There’s nothing new in business. Open loops. Soap Opera Sequences. It doesn’t matter what you call them but just like chapters in a book or a weekly installment of your favourite T.V show – you find out about last week, this week’s story plays out and tease what’s coming next week. If you want to stand out, you’ve got to double down on something that makes you unique – creative – different. Enter SAGA ADVENTURES. I’ve been watching a lot of Marvel movies lately. And Thor (ladies, you’re with me, right?). I sort-of-randomly chose a theme – VIKINGS. I’m going to show you how to take a random theme, apply it to your business, and create one hell of a story-telling SAGA ADVENTURE using it. Not sure how I’ll be able to turn slave-taking, looting, killing, beserk pirates, and turn it into a business building, revenue making jackpot? Hahahahahahaha …

The world is shaming entrepreneurs

The world is shaming you as an entrepreneur

The world is shaming you as an entrepreneur As we round out week 8 of our worlds being turned upside down, most people have gone through the highs and lows of wondering if they’re too concerned or not concerned enough, we’ve watched businesses close down, and all the broken bits of what hasn’t been working now has a giant spotlight shined on it.   You know what else shows up?  Shame.  Guilt. It’s not surprising.  With information constantly streaming around us, it’s hard not to see and feel all the “shoulda, coulda, and woulda’s”.  And it makes it all very easy for trolls to take over to ensure their opinion is known. With the pandemic, I’ve noticed shaming has shown up more consistently than ever before.  It’s showing up in Facebook Groups that were meant to bring communities together.  We’re bringing it on ourselves with our own feelings of guilt.  Wait, what?  Let …

10 Ways You're Setting Yourself Up For Failure in Your Business

The 10 Ways We Constantly Punish Ourselves in Business

I spend a lot of time talking about mindset with my 13-year-old, especially now that he’s been home from school for the past month.  Thinking small can break the spirits of just about anyone and when it comes to business, it can be a very slow, painful death. I believe it’s imperative right now that we’re not trying to hold ourselves down out of fear or by simply being complacent. If you see yourself in any of these, let’s talk, k? 1.  You’re content with your business even if it’s not contributing to your household needs in a meaningful way.  You may not be 100% content, but if you’re not and you’re not making moves to change this, it’s a problem. 2.  You have no goals in your business.  Or you’ve already blown them out of the water.  Or you’re just about to hit those goals. 3.  When you think about …

Rain Monumental Hellfire & Get a Competitive Edge

How To Rain Monumental Hellfire & Get A Competitive Edge Over Your Rivals with a Paid Ad Strategy You Aren’t Using Now

Today is all about giving you a competitive edge over all your business rivals {real or imaginary} using a mind-numbingly simple paid ads strategy that I learned from a ninja-master last month. Today is just as good a day to begin building your business like any other. Sure yesterday, last week, last month — they all would have been better but if you don’t start now you’ve got a lot to lose. It’s a natural first-instinct to pull all of your fishing lines into the boat as soon as rocky waters hit. It’s what many businesses have been doing for the past month and they still continue to reel things in. Yes, I’m talking about paid ads specifically but people are struggling with just the IDEA of selling! Logically, if there’s less demand to place an ad, the cost for the ad is going to go down. The unicorn opportunity …

What to do when your lead doesn't even know they have a problem that needs to be solved?

Sell the hole, not the drill

We know that the first rule of selling anything is to focus on the benefits of something rather than the features of your product. Sell the hole, not the drill – but what do you do if they don’t know they need a hole? Sometimes people don’t know that they have a problem in the first place. Let me give you a few examples of things that I didn’t know I needed them … until I saw them. I’ve traveled many times with a pet but never thought of whether or not there was a bathroom for them. Do you know how many times my son has come home with a worksheet but not the textbook?  A QR code would have been a blessing. Did it rain?  No problem.  A couple of quick cranks and there is somewhere dry to sit. How many times did I wish the elevator had …

Why I'm never busy as an entrepreneur

Why I’m NEVER busy

What did the bird say as it flew over Wal-Mart? Cheap! Cheap! Cheap! I know, it’s a lame-ass joke. I’m sorry. The first time I went online I dropped into some pretty heavy rabbit holes on freebie sites. HOURS worth. It absolutely blew my mind that I could get so much free stuff. I admit I ordered things even if I didn’t know I’d use them. Stockpiles. I know people who do that with online information still today. (ugh. It better not be you!) You know what I mean right? … signing up for all those newsletters that you never read …… or worse, that you read and try to implement every single thing immediately… getting free trials for courses and communities …… buying courses that you never do anything with …… searching for the ONE thing you need to be successful .. (newsflash you won’t find it online) It’s …

Entrepreneur Momentum during COVID19

How To Keep (or get) Momentum as an Entrepreneur During COVID-19

I get pretty pissy when I watch good people go through hard times and do nothing about it – even when what they need is right in front of them. In this week’s video, I went on a bit of a rampage about consistency, responsibility and moving forward in this “new normal” that COVID-19 has brought us into. But I’ve also given you my best tips, advice and proven strategies on how to get through this even if you’ve been sitting in the corner biting your fingernails for the past 2 weeks.

Get more done in 2020

Get Shit Done In Your Business In 2020

Are you an entrepreneur of any kind chasing elusive productivity hacks, trying to get organized and put your life and business back on track? If you haven’t had a chance to watch this video yet, take a few minutes now. It’ll make the rest of this post much easier to understand. Go ahead, I’ll wait. What I really want to break down today is 3 things:  A similar system that I use for content and social media creation How I stay productive (despite being a single mom and managing a million dollar biz) Why low tech is better than any digital options out there. ORGANIZATIONAL SYSTEMS There’s 5 places and ways that I keep the content I need at my fingertips, each one has it’s own purpose. i) When it comes to something I’ll refer to fairly often (like email templates, design guides, etc) I log it all in Evernote. …

You don't need more inspiration

Slow isn’t sexy, but it works

Do you believe there’s a difference between consuming information and learning?  (I’ll tell you what I believe later) I signed up for a webinar the other day at 11:30 am. Within 8 hours I had received *13* emails. 7 of them were countdown reminders that were sent within 30 minutes of each other. In my head I thought – how useful is this information going to be if they have to beat me over the head to show up? Knowing that most network marketers don’t work the “value first, sale later” theory, this is going to be a huge sales push. I made a decision somewhere around email #8. I never showed up to the webinar. Instead, I poked around on Instagram. As much as I love this guy, I can only take him in small spurts.  (You’ll understand soon) Anyway, he has this 60 Second Club thing happening that seemed …