I MAKE
CHAOS OBEY.

I’m the person you call when you take a look around and realize that there is no one steering the ship.  Not even you.

For 17+ years, I’ve been the one people call to clean up the wreckage. From small mom and pop operations to million-dollar companies, I turn your operational shambles into systems that actually work.

HOW I GOT HERE

It started with a stroller and the Strawberry Fest

In 2007, I joined a direct selling company because a nice woman who had a table at the Strawberry Fest offered to come to my house with samples. I had a 2 month old and honestly? I just wanted to talk to an adult.

Two years in, I hated it.  I couldn’t unsee what was broken. People were spending more than they made and following advice from district managers that felt worse than an 80’s used car salesman.
(I was told to ignore the “do not solicit” signs because we were offering an opportunity, not selling anything.)  

I hated packaging orders, stamping catalogs and sitting at event tables but I loved kicking off people’s businesses and building training materials for my team to help them get what they wanted.

So I left to find more of what I was good at.  I can walk into pretty much any business, understand the whole picture and figure out what needs to happen and in what order.  That’s not something I learned in a course. It’s just how my brain works.

I was organizing my way out of chaos before I knew it was a job.

 

I built a virtual assistant company and had it packed with clients within two months. I didn’t out-hustle the competition. I out structured them. I figured out how to scale personal touch into a repeatable process and the business deals followed.  Quickly.

From there I moved into project management and strategy. I’ve worked with entrepreneurs launching books that pulled in six figures. I’ve worked inside million-dollar companies that were held together with good intentions and a shared Google Drive nobody updated. I’ve helped solo operators figure out which fire to put out first when everything is on fire.

I’ve trained new entrepreneurs for the Government of Ontario. Spoken in front of crowds. Gotten pretty comfortable with the uncomfortable stuff that comes with building something from scratch. 

They say to do something you love so much you’d do it for free, so I even do that as a Group Commissioner with Scouts Canada.

Now I’m lucky enough to work exclusively with online entrepreneurs who need someone who understands how a digital business actually runs. What makes a team work, what makes a project die quietly in a Slack thread, and what the difference is between being busy and actually moving forward.
What Being a Detroit Lions Fan Taught Me About Business

You want to talk about sticking with something that makes no logical sense? I’ve been a Detroit Lions fan for a really long time. You know what that teaches you? That showing up matters even when the numbers don’t look good. That rebuilding takes longer than you want. That when things finally click, it was worth all of it.

FOR THE SAKE OF FULL DISCLOSURE

A Few things worth knowing

As a kid, my parents used to tease me because my lists had lists.  I rearranged my bedroom every month to try something new because the flow felt off.  Documentation makes me giddy. I told you.  I was just born this way.

Football is my #1 sport and I’m a huge Detroit Lions fan. When I started watching football, my friend told me I had to pick a team. I wasn’t going to pick it based on jersey colours like she did so I picked the nearest team.  

I’m also a big Edmonton Oilers fan and hate blackouts.  The colours on my site are Oilers.  My dad loved Gretzky and back then, he was in Edmonton.  I remember watching Hockey Night in Canada with him.  Go Nuuuuuggggee.

I started this company because I had to because my then husband wasn’t able to work and I had a baby to take care of. I had no money, no experience and no idea if it was a good idea.  Turns out, it was.