target marketing is killing your business

Target Marketing Is Killing Your Business

You probably don’t even realize that target marketing is killing your business.  Some of you probably didn’t even concern yourself with figuring it out.  It’s one of the biggest reasons small businesses fail.  They don’t know who their customer is so they don’t know how to talk to them.  If you can’t convey your value to your customer, you’re dead in the water. Watch the Facebook Livestream from today and let me know if target marketing is killing YOUR business. Don’t forget to tune in tomorrow on my page at 11am EST.  I’ll be dishing about engagement. How do you get people to engage with you in email? …. on social media? … in your business in general? If you’re struggling to get people to respond when you talk about your business, set your alarm and meet me on my page.  If you can’t make it and want to have …

time management tips for entrepreneurs

Time Management Tips for Entrepreneurs: Free Video!

Everyone is always looking for time management tips for entrepreneurs so today, I went live on my Facebook page to give you some of my top tips on things like: How to properly use your calendar (most people are doing this wrong) Get better sleep by planning and reviewing your day at night Learn that “good enough” is far better than perfection Why multi-tasking and to-do lists are killing your productivity (because there’s no such thing as work-life balance) How to get your family involved in your business Watch the video to hear all my tips.  Tomorrow, I’ll be LIVE again at 11am EST talking about target marketing. Don’t forget to register for the free webinar happening on Wednesday December 15th.  Brand Soldiers are going to band together to understand how to recruit online so you can find new customers and team members every single day.         …

AutoResponder: Mass Update Any Sequence with a Timely Offer

Autoresponder magic? Yes please! What would happen if you could update any autoresponder with an actual USEFUL call to action so you could increase sales? I’m not talking about something general like go answer this survey or like me on Facebook.  I’m talking TIMELY. Maybe you’re running a webinar on Friday.  Or you might be doing a Facebook livestream next week and want as many eyeballs on it as possible. Here’s the thing: a lot of autoresponders are long. Imagine the time it would take to go through 100+ emails in an autoresponder sequence. (it happens, in fact some people have a years worth of content for new subscribers!) Here’s my ninja trick and yes, you can totally steal this. Merge fields.  You know, those things that allow me to call you by your first name whenever I put [firstname] into the email. It pulls in whatever data someone entered …

16 Awesome, Easy Ways To Repurpose Content & Drive Traffic

The last couple of months have been crazy around here.  (side note: you’ll be happy to know that I’m sticking around as the digital dynamo with that client and still pushing forward with all the greatness I have planned here).  The kiddo is back in school, I’m hitting the internet harder than ever and to be honest, most days I’m ready for bed around 9pm. It got me thinking – there has to be a better way to continue building my business and brand without continuing to burn out.  ‘Cuz really – my trainer, judo sensei and jits professor are almost ready to call in the hounds to find me. Productivity and time management isn’t a problem – I get a shit load of stuff done every day.  It’s the same problem that every other person who fantasizes leaving their 9-5 for the self employment lifestyle.  I’m running huge companies …

The 3 Most Important Rules of Target Marketing

  Once upon a time, I used to give Target Market seminars to local entrepreneurs.  Every seminar started the same way – people thought they knew what they were doing and this was going to be 2 of the most boring hours of their life.  Every seminar ended the same way – people coming up to me afterwards telling me that I actually made figuring this shit out fun.  One gent exclaimed that he couldn’t believe that he didn’t know this before. This isn’t going to be a brain dump of my 2 hour sessions, but it’s the 3 cardinal rules that you have to know if you’re going to get started in the right direction.  And my dear, most of you are NOT doing this right at all. RULE #1: Your Target Market Isn’t Everyone With 2 Feet and a Heartbeat My opening line in every seminar is a …

Better Open Rates and More Sales With This Single Tip

There’s thousands of people that will sell you expensive courses that will teach you everything they know on how to write compelling content. There’s nothing wrong with doing it that way, but I have a free tip that anyone can do that can turn your sales page, emails and web copy into money making machines. Benefits vs features is not a new concept – it’s repeated in almost any course, book or blog post that you’re ever going to read. It’s not always as easy as it sounds, especially when you’re first starting to write copy. That’s why I’ve created a free If-Than-Benefit worksheet for you today so you can make sure that every time you need to write sales copy, you’re setting yourself up for success which means less time struggling to create the best copy, and a better bottom line for you.  Click below to snag that. Features …

Knock Out Your First Sales Funnel

Here’s the thing about sales funnels .. they don’t have to be complicated messes and they don’t have to cost you an arm and a leg. This week’s video walks you through the 4 things you absolutely must have to create a sales funnel. Don’t have anything to sell?  You don’t need to and I explain it all to you in 20 minutes.     MENTIONED IN THE VIDEO: Facebook Ads How To Gain Facebook Fans Fast (free download: The Facebook Ad System) Create Your First Facebook Like Ad (free download: Facebook Ad Naming Convention Worksheet) The New Facebook Pixel – a video that explains how to set up the pixel and do custom conversions Lead Magnets Download the content upgrade: Creating Alluring Lead Magnets That Will Attract Your Perfect Client How To Boost Your Email List In A Hurry (free download: checklist and video on how I set up …

How to Gain Facebook Fans FAST

I put up my Facebook page 7 years ago when I opened my business because I knew I needed one.  But no one ever told me what to do with it or how to get the right followers.  For nearly 7 years it sat with less than 400 people on the page and no new content for people to read.  BOO. In April of 2016, with a new urge to push my business into a new direction, I started doing Facebook Ads.  I followed the things that Sandi Krakowski taught but my numbers were still abysmal and I was paying through the nose.  I did like ads, boosted posts, created ads for products and a few to gain some new faces on my email list. I’ve created a gorgeous 10 page booklet that walks you through my Facebook Ad System.  How to choose the right audience, how to tweak your …

My Income Just Dropped 95% (and I’m kinda thrilled)

This isn’t my typical post .. I’m usually offering you some help and insight into your business – this time, I need you so please be sure to read to the bottom. Have you noticed that I’ve been MIA for the past month?  I’ve got some behind-the-scenes sneak peeks as to why. For the past 7 years, I’ve had the privilege of working with some amazing clients.  My dance card has almost always been full which meant that I’ve always relied on my clients business doing well in order to earn a profit. A few years back, after taking a gig with a growing business, I decided to close my doors to new clients and put all the products I wanted to create for you on the back burner.  Then this year, you saw me pick up momentum – building a new site, creating some new free content, and pushing out a few products …

What Martial Arts Taught Me About Life And Business

I was never really active .. never went to the gym, didn’t play sports, but just under a year ago, I was pushing 41 wanted to make a change.  As a single mom, one of my worst fears is something happening to me leaving no one to raise my kiddo. I started working with a trainer and took up judo alongside of my son.  I loved it so much, I walked into a jiu jitsu club and signed up there too.  See, when I get something into my head, I kind of tear through it like wildfire. I wanted to get (and stay) healthy but it turned into so much more. Almost every week, I stumble home with a new bruise, a broken toe or a pulled muscle.  Sometimes people stare at the bruises on my face, arms or legs.  Sometimes the people around me ask me why I bother. The …