Has anyone ever told you WHAT to do but you have no flipping idea how to go about it?
Even if you were told you HOW to do something – it doesn’t always help. You need to change the way you think about learning – and sometimes that means hearing the internal dialogue from someone who gets it.
You’ve learned about swipe files and how you should be using them (I’ve talked about those lots in the past) but you’re about to go so far into the deep end of the pool you might want to bring a life-jacket.
I recently went through copywriter giant Ben Settle’s recent email and breaking it down … not by way of copywriting tactics but how I actually process these as swipe files.
I’ve probably learned more about copywriting from being on his list than I did going through Digital Marketer’s Copywriting Mastery Course.
Seriously.
