Get Shit Done In 2018

Are you an entrepreneur of any kind who’s trying to get organized and put your life and business back on track?

If you haven’t had a chance to watch this video yet, take a few minutes now.

It’ll make the rest of this post much easier to understand.

What I really want to break down today is 3 things:

  1.  A similar system that I use for content and social media creation
  2. How I stay productive (despite being a single mom and managing a million dollar biz)
  3. Why low tech is better than any digital options out there.

ORGANIZATIONAL SYSTEMS

There’s 5 places and ways that I keep the content I need at my fingertips, each one has it’s own purpose.

i) When it comes to something I’ll refer to fairly often (like email templates, design guides, etc) I log it all in Evernote.

I don’t need to reference this every day (like a calendar or to-do list) but I want it easily accessible no matter where I am.

ii) If signage or advertisements catch my attention, I snap a photo of them.

These are great for using in posts or kicking off an idea for some new content.

iii) If it’s someone’s sales page, opt in or social media post I’ll snip the page then pop it into Evernote.

I’ve been creating my own “swipe copy” of ideas for years. This is great to see what your competition is doing, what kinds of things audiences are responding to and keep up to date with what’s happening in your industry.

iv) If it’s a meeting, those notes land in Evernote.

I have HUNDREDs of notes in Evernote right now. Each one is separated by client and follows the same kind of template.  (Grab the template here)

v) Everything else happens on paper.  Yes, cheap (usually) Dollar store notebooks.

Whether I want to create a new blog post, write an email, or whip up something new for social media, I use the same process as Derek in the video. I look at the files I have already and piece together the bones of what I want to say.

HOW TO STAY PRODUCTIVE – 2 PART PRACTICE

“It is easier to resist at the beginning than at the end”
– Leonardo Da Vinci

I’m a list builder. Seriously, when I was a kid, my parents teased me that I kicked things off with a list of all the lists I needed to write.  They thought I was a little neurotic, but turns out, there’s a reason I’m the way I am.

There’s something called the Zeigarnik effect which basically says that we’ll remember the things we haven’t done far better than the things we’ve already done.  There was a study done which concluded that if you write your tasks down, you’ll be more effective.

There are days I have to trick myself so I can get my butt in gear.  Even when I don’t want to work, I tell myself that I’m just going to open my laptop or bring out my notebook but I’m not doing anything else.

Try it the next time you don’t want to get moving – it totally works.

Here’s why:

People have this absolute need to be consistent in what they do, or at least the need to appear consistent.  A couple of Canadian psychologists proved that when they studied people who were betting on horses.  Right before they placed the bet, they weren’t always the most confident on their choice, but right after popping that money down, they were sure they’d win.

Nothing changed, but their need to appear consistent in their betting choice changed how they acted.  Get it?

The second part of this is actually writing it down (vs digital lists)

If you’ve ever watched The Help, Aibileen Clark was known in her community for her prayers working miracles. She attributed this to writing them down.  Every coach in the world wants you to write down your goals and commitments and share it with everyone.

(Which brings up another point – why sharing your goals works better than keeping it to yourself.  Maybe I’ll do a video on that tomorrow.)

The best door-to-door salesmen were ones that could employ high-pressure sales tactics that convinced unknowing homeowners to sign on the dotted line. That boom came to a halt when governments started introducing a cooling off period after you sign a contract (you can get out of anything within 48 hours) and cancellations went through the roof.

Savvy salesmen changed 1 thing that reduced those cancellations drastically.  They had the customers fill out the sales agreement.

Did you make the connection?

When we put something in our own handwriting, we’re far more loyal to our word than if we don’t write it down.

Therefore, writing down your goals for the day, your absolute must-do’s and the things you need to remember to do will help, by way of human nature, that it gets done.

RESOURCES

Video on Time Management for Entrepreneurs

This was a livestream I did for my audience because EVERYONE was trying to figure out how to fit everything into one day. Make sure you skip the first part (start around the 2 minute mark). Watch it here.

Using Evernote

This is an old post (slated to be updated!) on how I use Evernote in both my personal and business life.  See the break down here.

Procrastination

It may not seem like it, but I’m a huge procrastinator. I did a video diary on what this means for me. I’ve since updated the Daily Productivity sheet.  Grab it free here.