The Exhausting State of “Authentic” Marketing in 2025

The Exhausting State of “Authentic” Marketing in 2025

I need a break. I can’t scroll two inches without tripping over someone declaring their authenticity. I love marketing, but sometimes I violently hate this industry. The only thing more confusing (especially to newbies) is the health and wellness industry where every...
One glitch away from being broke

One glitch away from being broke

Remember when TikTok went dark for 12 hours? Easy to make fun of it now, but for those whose income relied on that platform, it was anything but funny. I’m gonna scream this out one more time for those in the back. Just because you have an audience doesn’t mean you...
16 Awesome, Easy Ways To Repurpose Content & Drive Traffic

16 Awesome, Easy Ways To Repurpose Content & Drive Traffic

The last couple of months have been crazy around here.  (side note: you’ll be happy to know that I’m sticking around as the digital dynamo with that client and still pushing forward with all the greatness I have planned here).  The kiddo is back in school,...
Launch your first product in minutes

Launch your first product in minutes

It wasn’t that long ago that I finally, after sitting on a project for 3 years, launched my very first product.  Once I had the actual product laid out, I launched that baby within 30 minutes and it cost me about $5.  Here’s the lesson:  launching...
7 ways to find new blog ideas

7 ways to find new blog ideas

You need to update your blog.  You sit down in front of your computer. 20 minutes later, you walk away from the still blank screen in a search for inspiration. Sound familiar? Yes Ma’am. First things first: I’m giving you permission NOT to write 7 days a week. Or even...