In 1962, Avis realized it was never going to beat the giants in the industry. They had too much money, too big of a marketing share. So they rolled with what they had. We try harder. One sentence changed everything. That’s the power...
I’ve got nothing exciting to share this week. And honestly, that’s (still) the point. We’re always chasing the next new thing. The next big idea, offer, tactic. The silver bullet that you’ve been missing that will absolutely kickstart your business....
There were no standing ovations.No massive scholarships.No confetti cannon at the finish line. But last week, my son walked across that graduation stage and I couldn’t have been any more proud of that kid. He’s got ADHD and anxiety. Which means he’s had to work...
My son came home last night after spending 4 days at his Dad’s and a simple question took a turn for the worse. I could feel myself getting sharp. Saying things I shouldn’t say. Watching his face tighten. I knew what I was doing and I did it anyway. And I instantly...
I will throw something at the next person who says, “just tell a story”. Because most weeks the most exciting thing to happen is the arrival of fish flies. There’s no big trip. No weird Uber driver.Didn’t accidentally join a cult. I attended a planning...
It’s been a quiet week over here. Not business – that’s about to bust at the seams. But personally? Kinda lonely. My best friend’s been buried in work stuff lately—she’s surrounded by people all day, and by the time she’s done, she doesn’t have a lot left in the...
I still do an Easter egg hunt for my 18-year-old son. It’s not Pinterest perfect and it’s not Christmas. Just a few mini eggs stuffed in drawers and coat pockets and laundry baskets. There’s always a “winning” egg. The last one standing. This year, it was...
I need a break. I can’t scroll two inches without tripping over someone declaring their authenticity. I love marketing, but sometimes I violently hate this industry. The only thing more confusing (especially to newbies) is the health and wellness industry where every...
We were in a meeting this week—talking through some new features we need to add to our software to make sure it handles international taxes properly. Y’know, like how Canada tracks GST. And then one of the partners casually drops: “Oh well, we don’t need to worry...
I just spent 30 minutes printing 10 black and white sheets of text. Not a typo. You know what I could do? Buy a new computer. Transfer everything over properly. Stop using my busted laptop as a weird, Frankenstein monitor-keyboard hybrid that mocks me every time...
