Viking Saga #8: Crafting Quality Weapons

We made it to the final installment of the Viking SAGA ADVENTURES!  I hope you’ve had as much fun reading and learning from this as I did writing them.

Let’s keep with the Thor theme from yesterday.  Even without his hammer, he was something to be reckoned with, don’t you think?  

What?  There’s a mean ogre threatening your village, stand back, I’ve got Mjölnir right here and we’ll take care of him lickety-split.  

Thor’s father, Odin had Gungnir, Hercules had Gram.  These were some badass weapons that saved the day.


You don’t have to have a mystic sword that the elves made you from magical fairy dust to save the day.  But you do need a secret weapon.  YOUR secret weapon.  Your big-bad thing that’s going to bust your audience’s problems in a zillion pieces with one swipe.

OK, sure Dawn, but how the hell do I do that?

Oh, I’m so glad you asked 😉

Step 1:  Decide who you’re going to serve so you have a starting point.

Step 2:  Decide what problem you’re going to solve so you have an end point.

Step 3:  Brainstorm the steps that it takes to bring someone from the beginning to the end.  

Here’s an example of one of the courses I used to offer.  The starting point was network marketers who wanted to build a business online but didn’t have the support system to do it.  

The end point was a network marketer who could successfully use digital marketing and social media strategies to build their team and their customer base online.

Step 4:  Give each step a brand new name.  This is a pretty common tactic that’s used by EV.ER.Y.ONE.  You just don’t know it.  Actually, if you’ve been on my list for any length of time, you know that I’ve been calling this out for a long time.  

What I want you to pay attention to is the difference between the two pictures.  Does a lesson on “Mindset” really interest anyone?  How about “the harsh reality that your upline never told you”.  

I have to be double, triple, quadruple clear on this every time I teach this.  We are NOT in the business of manipulating people to buy garbage.  

Seriously.  SAY IT OUT LOUD.  

We are NOT in the business of manipulating people to buy garbage.  

People are so used to seeing the same thing that they’ll automatically assume that they’ve heard it all before and your Secret Weapon offers nothing new.  So we give it a new, better name.  

I’ll let you in on another secret.  You can not stop selling to people once you have their money.  If you do a million dollars in sales but have NO results from the people who bought those things from you – what’s the point.

The goal of anything you sell HAS TO BE CLIENT RESULTS.  

When you’re naming your course, your product, your lesson … it all has to be done with the audience on the other side.  How can you “sell” them on digesting the next lesson?  

Lesson 1 – Mindset bores me to f*&king sleep.  

Lesson 1 – The Harsh Reality that Your Upline Never Told You makes my ears perk up.  


Post in my Facebook Group:

You’ve already determined who your audience is and what their BIG ASS PROBLEM is .. so how are you going to solve it?  Start brainstorming ways that you can fill the gap and help your audience overcome that obstacle.