I will throw something at the next person who says, “just tell a story”.
Because most weeks the most exciting thing to happen is the arrival of fish flies.
There’s no big trip.
No weird Uber driver.
Didn’t accidentally join a cult.
I attended a planning night for the Kids Zone Scouts is running, watched the Oilers and threw things at the tv, and my kid got sick.
And somehow I’m supposed to pull a powerful marketing lesson from that?
Don’t get me wrong. Stories are great. I even did a whole presentation on that at Social West last year. (they paid $750 for it, get it here free)
But you don’t need a story to be useful. You don’t need drama to be helpful. You don’t need a perfect “aha” moment to connect with people. Sometimes, you don’t even have to try to pitch anything.
(insert collective gasp of disapproval)
Besides, the point of a story isn’t the story. It’s the connection.
And sometimes? That comes from a sharp little observation. Or an opinion you’ve been chewing on. Or just saying the thing that other people are too busy pretending doesn’t apply to them.
That’s what earns attention … not pretending your life is a highlight reel.
So yeah, I didn’t almost die in a foreign airport.
I didn’t get a book deal or win the lottery or even be able to talk about the horrors of having a boob pop out diving into the pool.
But I still showed up and wrote something real.
And that’s what makes it worth sending.
If your week was quiet?
You’re not failing. You’re living. You just need to learn how to frame it. And if you’re really stuck? Say that.
There’s a lot of power in the truth no one else is saying out loud.
