We know that the first rule of selling anything is to focus on the benefits of something rather than the features of your product. Sell the hole, not the drill – but what do you do if they don’t know they need a hole? Sometimes people don’t know that they...
What did the bird say as it flew over Wal-Mart? Cheap! Cheap! Cheap! I know, it’s a lame-ass joke. I’m sorry. The first time I went online I dropped into some pretty heavy rabbit holes on freebie sites. HOURS worth. It absolutely blew my mind that I could...
I get pretty pissy when I watch good people go through hard times and do nothing about it – even when what they need is right in front of them. In this week’s video, I went on a bit of a rampage about consistency, responsibility and moving forward in this...
Do you believe there’s a difference between consuming information and learning? (I’ll tell you what I believe later) I signed up for a webinar the other day at 11:30 am. Within 8 hours I had received *13* emails. 7 of them were countdown reminders that...
Virtual Assistant. It seems like everyone wants to be one because it makes their biz life super easy. I went into a little bit of a rant when it comes to determining if you’re a good fit to become a virtual assistant. Try to really hear the advice even if you...
You probably don’t even realize that target marketing is killing your business. Some of you probably didn’t even concern yourself with figuring it out. It’s one of the biggest reasons small businesses fail. They don’t know who their customer...
