The lonely side of solopreneurship no one talks about

The lonely side of solopreneurship no one talks about

It’s been a quiet week over here. Not business – that’s about to bust at the seams. But personally? Kinda lonely. My best friend’s been buried in work stuff lately—she’s surrounded by people all day, and by the time she’s done, she doesn’t have a lot left in the...
Why The Simple Things Still Work in Business (and in Life)

Why The Simple Things Still Work in Business (and in Life)

I still do an Easter egg hunt for my 18-year-old son. It’s not Pinterest perfect and it’s not Christmas.  Just a few mini eggs stuffed in drawers and coat pockets and laundry baskets.  There’s always a “winning” egg.  The last one standing.  This year, it was...
The Exhausting State of “Authentic” Marketing in 2025

The Exhausting State of “Authentic” Marketing in 2025

I need a break. I can’t scroll two inches without tripping over someone declaring their authenticity. I love marketing, but sometimes I violently hate this industry. The only thing more confusing (especially to newbies) is the health and wellness industry where every...
Decision paralysis is real

Decision paralysis is real

My son turns 18 today which is a big enough deal, but it’s also our provincial election and he gets to vote for the first time ever. Last week, his dad asked me to send some gift suggestions and here’s a recap of yesterday’s text convo.   Him: There’s only...
How Overthinking is Freezing Your Business Growth

How Overthinking is Freezing Your Business Growth

Last night’s snow and ice storm was supposed to start at 1 PM.  Then they said 4pm.  Then 6pm.  *eye roll* By the time the first snowflake finally hit the ground at 8 PM, I had already run through every possible outcome in my head—power outages, buried...