In 1962, Avis realized it was never going to beat the giants in the industry. They had too much money, too big of a marketing share. So they rolled with what they had. We try harder. One sentence changed everything. That’s the power...
I will throw something at the next person who says, “just tell a story”. Because most weeks the most exciting thing to happen is the arrival of fish flies. There’s no big trip. No weird Uber driver.Didn’t accidentally join a cult. I attended a planning...
It’s been a quiet week over here. Not business – that’s about to bust at the seams. But personally? Kinda lonely. My best friend’s been buried in work stuff lately—she’s surrounded by people all day, and by the time she’s done, she doesn’t have a lot left in the...
I still do an Easter egg hunt for my 18-year-old son. It’s not Pinterest perfect and it’s not Christmas. Just a few mini eggs stuffed in drawers and coat pockets and laundry baskets. There’s always a “winning” egg. The last one standing. This year, it was...
I need a break. I can’t scroll two inches without tripping over someone declaring their authenticity. I love marketing, but sometimes I violently hate this industry. The only thing more confusing (especially to newbies) is the health and wellness industry where every...
You ever meet someone who skips the small talk and goes straight for the hard sell?Like – you’d never walk up to someone new at a networking event and say … Hey I’m Dawn. Your suit is pretty nice but did you know that it doesn’t fit you as well as it...
