Website Spring Cleaning Challenge

We cull our closets. We paint the walls. We get rid of the old to make way for the new. But what are you doing for your website? If you’re like most people, probably not much. It’s the set it and forget it mentality. I’m challenging you to spend some time next month to go through the #sitespringcleanchallenge. Here’s the 10 things I do at least once a year. Ideally, you’ll do all 10. If that seems insane, pick 5. 1.  BROKEN LINKS.  You can use something like Broken Link Check to see which links are broken on your site.  Take the time to go through each one.  I’ve found links to products I no longer sell, links to defunct websites, and once a typo in a link I had used in a blog post . 2.  CREATE MORE LINKS.  When people are on your site, you want to bounce them around …

time management tips for entrepreneurs

Time Management Tips for Entrepreneurs: Free Video!

Everyone is always looking for time management tips for entrepreneurs so today, I went live on my Facebook page to give you some of my top tips on things like: How to properly use your calendar (most people are doing this wrong) Get better sleep by planning and reviewing your day at night Learn that “good enough” is far better than perfection Why multi-tasking and to-do lists are killing your productivity (because there’s no such thing as work-life balance) How to get your family involved in your business Watch the video to hear all my tips.  Tomorrow, I’ll be LIVE again at 11am EST talking about target marketing. Don’t forget to register for the free webinar happening on Wednesday December 15th.  Brand Soldiers are going to band together to understand how to recruit online so you can find new customers and team members every single day.         …

16 Awesome, Easy Ways To Repurpose Content & Drive Traffic

The last couple of months have been crazy around here.  (side note: you’ll be happy to know that I’m sticking around as the digital dynamo with that client and still pushing forward with all the greatness I have planned here).  The kiddo is back in school, I’m hitting the internet harder than ever and to be honest, most days I’m ready for bed around 9pm. It got me thinking – there has to be a better way to continue building my business and brand without continuing to burn out.  ‘Cuz really – my trainer, judo sensei and jits professor are almost ready to call in the hounds to find me. Productivity and time management isn’t a problem – I get a shit load of stuff done every day.  It’s the same problem that every other person who fantasizes leaving their 9-5 for the self employment lifestyle.  I’m running huge companies …

Maximize Your Thank You Page

This is such an easy thing to do, I don’t understand why more people don’t take advantage of the opportunity.  I hate leaving money on the table so optimizing my thank you pages is an incredibly important step no matter what I’m offering my readers. There’s 3 things that should happen on every single thank you page.  Every.  Single.  One.  Confirmation:  you want to confirm whatever transaction just took place.  Thank them for their purchase, thank them for taking the survey, thank them for subscribing. Measuring Conversions:  whether it’s a Facebook ad or your Google Analytics, your thank you page can be used as a measure of a conversion.  When I set up a lead ad in Facebook and optimize it for conversions, the way Facebook knows that it was successful is if that person reaches the thank you page.  The same is true in Google Analytics. Makes Another Offer: …