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Slow isn’t sexy, but it works

Do you believe there’s a difference between consuming information and learning?  (I’ll tell you what I believe later) I signed up for a webinar the other day at 11:30 am. Within 8 hours I had received *13* emails. 7 of them were countdown reminders that were sent within 30 minutes of each other.   In my head I thought – how useful is this information going to be if they have to beat me over the head to show up? Knowing that most network marketers don’t work the “value first, sale later” theory, this is going to be a huge sales push. I made a decision somewhere around email #8. I never showed up to the webinar. Instead, I poked around on Instagram. As much as I love this guy, I can only take him in small spurts.  (You’ll understand soon) Anyway, he has this 60 Second Club thing happening that …

What They Don’t Tell You About Personal Branding

Personal Branding seems to be the new buzz word in internet marketing. With good reason – do it right; do it well and that shit works. So called gurus talk about the reasons it’s so important and how to claim your piece of the promise land. But what about the things they don’t talk about? I have friends that would run screaming if I ever told them they had to put their mug front and center of their business and website.  I’ve watched people get it wrong from day 1.  I work with network marketers who struggle to understand “personal” in the realm of what they’re programmed to do in MLM.  I’ve also seen businesses go soft on their clients because they don’t want to lose the income by telling them to scrap it and start again. You can google how to build a personal brand, but most of what …

virtual assistant

Virtual Assistant? You’re Just Not Ready.

Virtual Assistant.  It seems like everyone wants to be one because it makes their biz life super easy. I went into a little bit of a rant when it comes to determining if you’re a good fit to become a virtual assistant.  Try to really hear the advice even if you have a difference stance on the subject. It’s not just a list of things that you need to get started.  I’m also explaining the difference between being a VA and freelance work. This can be an easy business to start, but you might not be cut out for it. And that’s OK.  I’m all for cheer leading, but I’m not going to do it for the sake of doing it. You’ll want to watch this video if you’ve tossed around the idea of becoming a VA.  I touch on my thoughts, tips and advice on the 3 things you’re going …

target marketing is killing your business

Target Marketing Is Killing Your Business

You probably don’t even realize that target marketing is killing your business.  Some of you probably didn’t even concern yourself with figuring it out.  It’s one of the biggest reasons small businesses fail.  They don’t know who their customer is so they don’t know how to talk to them.  If you can’t convey your value to your customer, you’re dead in the water. Watch the Facebook Livestream from today and let me know if target marketing is killing YOUR business. Don’t forget to tune in tomorrow on my page at 11am EST.  I’ll be dishing about engagement. How do you get people to engage with you in email? …. on social media? … in your business in general? If you’re struggling to get people to respond when you talk about your business, set your alarm and meet me on my page.  If you can’t make it and want to have …

The 3 Most Important Rules of Target Marketing

  Once upon a time, I used to give Target Market seminars to local entrepreneurs.  Every seminar started the same way – people thought they knew what they were doing and this was going to be 2 of the most boring hours of their life.  Every seminar ended the same way – people coming up to me afterwards telling me that I actually made figuring this shit out fun.  One gent exclaimed that he couldn’t believe that he didn’t know this before. This isn’t going to be a brain dump of my 2 hour sessions, but it’s the 3 cardinal rules that you have to know if you’re going to get started in the right direction.  And my dear, most of you are NOT doing this right at all. RULE #1: Your Target Market Isn’t Everyone With 2 Feet and a Heartbeat My opening line in every seminar is a …

My Income Just Dropped 95% (and I’m kinda thrilled)

This isn’t my typical post .. I’m usually offering you some help and insight into your business – this time, I need you so please be sure to read to the bottom. Have you noticed that I’ve been MIA for the past month?  I’ve got some behind-the-scenes sneak peeks as to why. For the past 7 years, I’ve had the privilege of working with some amazing clients.  My dance card has almost always been full which meant that I’ve always relied on my clients business doing well in order to earn a profit. A few years back, after taking a gig with a growing business, I decided to close my doors to new clients and put all the products I wanted to create for you on the back burner.  Then this year, you saw me pick up momentum – building a new site, creating some new free content, and pushing out a few products …

This 1 Move Will Increase Your Success And Profit

BUT ALL THE GOOD IDEAS ARE TAKEN! That’s what I hear most often when people come to me wanting to start a business, but don’t know where to start.  Let’s nip this in the bud:  you don’t have to create something brand spanking new to be successful.  You just need something .. better. Before we dig into the how-to, let’s talk about the WHY. People have an adverse reaction to building a business that is targeted to a smaller audience. They think that they’ll have a better chance of success if they start with a massive audience They think that they’ll be trampled by the big guys when they realize what they’re doing They think that they’ll miss someone who is in desperate need of their information or product The reality is that when you specialize or find a specific niche, you’re chances of success increase and so does your …

How To REALLY Succeed in Network Marketing

I want to tell you about the #1 mistake that Direct Sellers and Network Marketers are making in their business – and it’s costing them a ton of their time and thousands (if not more!) in unearned income. A few weeks ago, I met a friend to go over her new MLM business because she really wanted to hit this thing out of the ballpark and she wanted it to happen now.  We discussed a few things that I tell everyone I meet with:  you need a website, you need a mailing list, you need a Facebook Page, not a group, and here’s the quickest way to get all of them up and running. Then we dug into the #1 mistake that I see so many of these business people making.  Her intention was to create a page and business around the company she was involved with.  Big mistake. When …

7 ways to find new blog ideas

You need to update your blog.  You sit down in front of your computer. 20 minutes later, you walk away from the still blank screen in a search for inspiration. Sound familiar? Yes Ma’am. First things first: I’m giving you permission NOT to write 7 days a week. Or even 5 days. I’d much rather see you create one great piece a week, than send out 5 mediocre articles. I bet your audience feels the same way. If your business relies heavily on news – then perhaps hire a freelancer to help ease some of the burden. FINDING NEW IDEAS Readers If you don’t have an autoresponder set up yet for new subscribers, get one done right away. Like today. New eyes on your material is a great way to get a fresh look at things you may have missed. It doesn’t matter if you have a survey in place or …

Testimonials when you’re a brand new company

This question came in from Natalie who was about to launch a brand new business. Check it out: Hi Dawn! I loved your guest post on Mogul Mom today! Thanks so much for getting these tips out to everyone. I’m reaching out to you today to find out if you have content posted anywhere about how to get around having testimonials when you are just starting out. My business is getting prepared to launch in the next few weeks. While my partner and I have extensive experience in our field we are creating a new service for the dental community and are concerned about how to build a reputation for being trustworthy without having any clients to brag on us yet. I’d love to know your thoughts on this. Luckily for Natalie (and you), I do happen to have a few ideas to building your online rep when you haven’t …