How To Get Your First 1,000 Subscribers

You’re trying to build a business.  You’re trying to grow your email list.  No one knows who the hell you are and you have absolutely no track record. You’re probably going crazy creating new content and you likely feel like you’re working for free. Maybe you’re pitching guest posts or making comments on other blogs hoping to get some traffic and eye balls on your site. Or, maybe you just sit staring at your computer hoping for some kind of inspiration because you literally have no idea where to begin. I can’t tell you how many times I’ve seen and heard the same advice – ask your friends and family to share.  Bullshit.  Folks, your friends and family are there to cheer you on.  Chances are, they don’t give a lick about what you have to say.  And even if they did, I’d bet dollars to donuts that they are …

Maximize Your Thank You Page

This is such an easy thing to do, I don’t understand why more people don’t take advantage of the opportunity.  I hate leaving money on the table so optimizing my thank you pages is an incredibly important step no matter what I’m offering my readers. There’s 3 things that should happen on every single thank you page.  Every.  Single.  One.  Confirmation:  you want to confirm whatever transaction just took place.  Thank them for their purchase, thank them for taking the survey, thank them for subscribing. Measuring Conversions:  whether it’s a Facebook ad or your Google Analytics, your thank you page can be used as a measure of a conversion.  When I set up a lead ad in Facebook and optimize it for conversions, the way Facebook knows that it was successful is if that person reaches the thank you page.  The same is true in Google Analytics. Makes Another Offer: …

The New Facebook Pixel + Custom Conversions

UPDATE:  Facebook has now given us the ability to delete custom conversions however you can still only have 20 custom conversions at a time. Facebook is a beast and with this little video in your corner, you can make quick work out of this whole new Facebook Pixel and have it up and running in under 10 minutes. A couple of nights ago, I decided that I would tackle this pixel and pop it onto my site. That was the easy part. The hard part came when I was trying to figure out how to track individual conversions on my ads from Facebook. Google to the rescue. Except I ended up tearing my hear out instead. I stuffed my face with a half bag of popcorn and 2 cans of Rolling Rock before I gave up for the night. There didn’t seem to be any clear, succinct information on exactly …