paid traffic Archives - Dawn Martinello

I put up my Facebook page 7 years ago when I opened my business because I knew I needed one. But no one ever told me what to do with it or how to get the right followers. For nearly 7 years it sat with less than 400 people on the page and no new content for people to read. BOO. In April of 2016, with a new urge to push my business into a new direction, I started doing Facebook Ads. I followed the things that Sandi Krakowski taught but my numbers were still abysmal and I was paying through the nose. I did like ads, boosted posts, created ads for products and a few to gain some new faces on my email list. I’ve created a gorgeous 10 page booklet that walks you through my Facebook Ad System. How to choose the right audience, how to tweak your …

When I started my business in 2009, I created a Facebook page because that’s what you’re supposed to do. I halfheartedly posted every once in awhile and I invited all my friends to like the page. It never went past 300 fans in 6.5 years. When I re-branded my business and website, I decided that it was time to pull up my big girl panties and start doing all of the things that I teach new entrepreneurs to do. I started with a small budget – $10 per day – and created my first Facebook like ad. The process was easy enough and on April 19, 2016 I had my first ad heading out. That first ad set netted me about 244 new likes. I had almost doubled my starting point! Almost a month later, I realized that I needed to get my cost per like down, I created a …