BUT ALL THE GOOD IDEAS ARE TAKEN! That’s what I hear most often when people come to me wanting to start a business, but don’t know where to start.  Let’s nip this in the bud:  you don’t have to create something brand spanking new to be successful.  You just need something .. better. Before we dig into the how-to, let’s talk about the WHY. People have an adverse reaction to building a business that is targeted to a smaller audience. They think that they’ll have a better chance of success if they start with a massive audience They think that they’ll be trampled by the big guys when they realize what they’re doing They think that they’ll miss someone who is in desperate need of their information or product The reality is that when you specialize or find a specific niche, you’re chances of success increase and so does your …