When I started my business in 2009, I created a Facebook page because that’s what you’re supposed to do. I halfheartedly posted every once in awhile and I invited all my friends to like the page. It never went past 300 fans in 6.5 years. When I re-branded my business and website, I decided that it was time to pull up my big girl panties and start doing all of the things that I teach new entrepreneurs to do.
I started with a small budget – $10 per day – and created my first Facebook like ad. The process was easy enough and on April 19, 2016 I had my first ad heading out. That first ad set netted me about 244 new likes. I had almost doubled my starting point! Almost a month later, I realized that I needed to get my cost per like down, I created a new ad set and delivered it to a new audience. That ad set netted me an additional 221 likes. Feeling like I was getting the hang of it, I started a second ad set a week and a half later. That one really flopped and I shut it down after a few days and netted 53 new eyeballs on the page. My current ad is sitting at 199 new likes.
Before you get started with any ad, you’ll want to make sure that you have a proper naming convention set up. Download this week’s content upgrade for a cheat sheet on how to set up your Facebook Ad naming conventions.
It’s still a job that takes a few hours of my time each week – finding new audiences, coming up with new copy. Today, I have a video for you that shows you exactly how to set up your first Like campaign inside of Facebook.
RESOURCES MENTIONED IN THE VIDEO TRAINING