Website Spring Cleaning Challenge

We cull our closets. We paint the walls. We get rid of the old to make way for the new. But what are you doing for your website? If you’re like most people, probably not much. It’s the set it and forget it mentality. I’m challenging you to spend some time next month to go through the #sitespringcleanchallenge. Here’s the 10 things I do at least once a year. Ideally, you’ll do all 10. If that seems insane, pick 5. 1.  BROKEN LINKS.  You can use something like Broken Link Check to see which links are broken on your site.  Take the time to go through each one.  I’ve found links to products I no longer sell, links to defunct websites, and once a typo in a link I had used in a blog post . 2.  CREATE MORE LINKS.  When people are on your site, you want to bounce them around …

What They Don’t Tell You About Personal Branding

Personal Branding seems to be the new buzz word in internet marketing. With good reason – do it right; do it well and that shit works. So called gurus talk about the reasons it’s so important and how to claim your piece of the promise land. But what about the things they don’t talk about? I have friends that would run screaming if I ever told them they had to put their mug front and center of their business and website.  I’ve watched people get it wrong from day 1.  I work with network marketers who struggle to understand “personal” in the realm of what they’re programmed to do in MLM.  I’ve also seen businesses go soft on their clients because they don’t want to lose the income by telling them to scrap it and start again. You can google how to build a personal brand, but most of what …

virtual assistant

Virtual Assistant? You’re Just Not Ready.

Virtual Assistant.  It seems like everyone wants to be one because it makes their biz life super easy. I went into a little bit of a rant when it comes to determining if you’re a good fit to become a virtual assistant.  Try to really hear the advice even if you have a difference stance on the subject. It’s not just a list of things that you need to get started.  I’m also explaining the difference between being a VA and freelance work. This can be an easy business to start, but you might not be cut out for it. And that’s OK.  I’m all for cheer leading, but I’m not going to do it for the sake of doing it. You’ll want to watch this video if you’ve tossed around the idea of becoming a VA.  I touch on my thoughts, tips and advice on the 3 things you’re going …

Lead Magnet

What Is a Lead Magnet?

Today’s live stream I answered your question:  What Is a Lead Magnet? Not only that, I gave you some tips on how to figure out what to offer so you can add targeted readers to your list.  I also gave you some ideas on how to promote your lead magnet once it’s complete. There’s a few things that I mentioned in the video including my Create Alluring Lead Magnets content upgrade that I put together for my readers a few months ago.  It’s the perfect tool to have in your arsenal if you want to build that email list. You’ll also find a handful of different ideas of what I use as lead magnets and content upgrades over on my freebies page. The ones that I mentioned were the most popular:  Create Alluring Lead Magnets – perfect for people who want to make a good first impression on their new subscribers so …

interact with your business

How To Get People To Interact With You And Your Business

You want people to interact with your business. So you write, re-write and practice your elevator speech. PFFT. That’s almost a sure fire way to get people to turn down their eyes and back away slowly. Probably not what you were hoping for, right? If you want to figure out how to get people to interact with you, then try some of the tips I gave recently to my Facebook fans. I covered everything from social media to network marketers and even face-to-face meetings. For example, I told a story about an old friend who re-connected with me on Facebook. Except she was only trying to sell to me. If you liked this video, join me live tomorrow (December 8th) at 11am EST. I’ll be talking about lead magnets so you can figure out exactly what you should be offering. Get People To Interact With Your Business Want even more …

target marketing is killing your business

Target Marketing Is Killing Your Business

You probably don’t even realize that target marketing is killing your business.  Some of you probably didn’t even concern yourself with figuring it out.  It’s one of the biggest reasons small businesses fail.  They don’t know who their customer is so they don’t know how to talk to them.  If you can’t convey your value to your customer, you’re dead in the water. Watch the Facebook Livestream from today and let me know if target marketing is killing YOUR business. Don’t forget to tune in tomorrow on my page at 11am EST.  I’ll be dishing about engagement. How do you get people to engage with you in email? …. on social media? … in your business in general? If you’re struggling to get people to respond when you talk about your business, set your alarm and meet me on my page.  If you can’t make it and want to have …

time management tips for entrepreneurs

Time Management Tips for Entrepreneurs: Free Video!

Everyone is always looking for time management tips for entrepreneurs so today, I went live on my Facebook page to give you some of my top tips on things like: How to properly use your calendar (most people are doing this wrong) Get better sleep by planning and reviewing your day at night Learn that “good enough” is far better than perfection Why multi-tasking and to-do lists are killing your productivity (because there’s no such thing as work-life balance) How to get your family involved in your business Watch the video to hear all my tips.  Tomorrow, I’ll be LIVE again at 11am EST talking about target marketing. Don’t forget to register for the free webinar happening on Wednesday December 15th.  Brand Soldiers are going to band together to understand how to recruit online so you can find new customers and team members every single day.         …

AutoResponder: Mass Update Any Sequence with a Timely Offer

Autoresponder magic? Yes please! What would happen if you could update any autoresponder with an actual USEFUL call to action so you could increase sales? I’m not talking about something general like go answer this survey or like me on Facebook.  I’m talking TIMELY. Maybe you’re running a webinar on Friday.  Or you might be doing a Facebook livestream next week and want as many eyeballs on it as possible. Here’s the thing: a lot of autoresponders are long. Imagine the time it would take to go through 100+ emails in an autoresponder sequence. (it happens, in fact some people have a years worth of content for new subscribers!) Here’s my ninja trick and yes, you can totally steal this. Merge fields.  You know, those things that allow me to call you by your first name whenever I put [firstname] into the email. It pulls in whatever data someone entered …

16 Awesome, Easy Ways To Repurpose Content & Drive Traffic

The last couple of months have been crazy around here.  (side note: you’ll be happy to know that I’m sticking around as the digital dynamo with that client and still pushing forward with all the greatness I have planned here).  The kiddo is back in school, I’m hitting the internet harder than ever and to be honest, most days I’m ready for bed around 9pm. It got me thinking – there has to be a better way to continue building my business and brand without continuing to burn out.  ‘Cuz really – my trainer, judo sensei and jits professor are almost ready to call in the hounds to find me. Productivity and time management isn’t a problem – I get a shit load of stuff done every day.  It’s the same problem that every other person who fantasizes leaving their 9-5 for the self employment lifestyle.  I’m running huge companies …

The 3 Most Important Rules of Target Marketing

  Once upon a time, I used to give Target Market seminars to local entrepreneurs.  Every seminar started the same way – people thought they knew what they were doing and this was going to be 2 of the most boring hours of their life.  Every seminar ended the same way – people coming up to me afterwards telling me that I actually made figuring this shit out fun.  One gent exclaimed that he couldn’t believe that he didn’t know this before. This isn’t going to be a brain dump of my 2 hour sessions, but it’s the 3 cardinal rules that you have to know if you’re going to get started in the right direction.  And my dear, most of you are NOT doing this right at all. RULE #1: Your Target Market Isn’t Everyone With 2 Feet and a Heartbeat My opening line in every seminar is a …